Privacy Policy
Wharton Eyecare LLC
Last Updated: October 8, 2026
Wharton Eyecare LLC (“Wharton Eyecare,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how information may be collected, used, and shared when you visit our website or contact us through the website.
1. Information We Collect
Information you provide: When you contact our office or use an available website form, you may provide information such as your name, email address, telephone number, and the contents of your message.
Information collected automatically: Our website platform and service providers may collect technical information such as your IP address, browser and device type, pages visited, referring website, and the date and time of your visit. Cookies and similar technologies may also collect information about how the website is used.
Appointment and patient information: When online scheduling or patient forms become available, information submitted through those services may include contact details, appointment preferences, and information relevant to your care. Please review Section 5 below.
2. How We Use Information
We use information, as applicable, to:
• Respond to questions and requests.
• Assist with appointments and practice communications.
• Operate, maintain, and improve our website.
• Understand website usage and identify technical problems.
• Protect the website and our systems against misuse.
• Meet applicable legal and recordkeeping obligations.
Protected health information is handled separately as described in our Notice of Privacy Practices.
3. When Information May Be Shared
Information may be shared with service providers that support our website, communications, scheduling, and practice operations, as needed to provide those services.
We may also disclose information when required by law or when otherwise permitted by applicable law to protect rights, investigate misuse, or address security concerns.
Any use or disclosure of protected health information remains subject to applicable healthcare privacy requirements and our Notice of Privacy Practices.
Text messaging information is subject to the additional restrictions described in Section 6.
4. Wix, Cookies, and Embedded Services
Our website is hosted on Wix. Wix and services used on the website may process visitor information to provide hosting, security, website functionality, and usage reporting.
Cookies and similar technologies may help the website function, remember preferences, and understand visitor activity. Where a cookie preference tool is available, you can use it to manage your choices. You can also adjust your browser settings to block or delete cookies, although some website features may be affected.
Embedded services, such as Google Maps, may receive technical information when you access or interact with them. Their handling of information is also described in their own privacy policies.
5. Appointment Scheduling and Health Information
Our website provides general information about our practice. It is not intended to serve as a medical record or a channel for urgent medical concerns.
When available, online scheduling and patient forms may direct you to Liquid Communicator, which connects with our electronic health record system, LiquidEHR. Information submitted through those services is handled through the systems and processes used by our practice and is subject to applicable privacy requirements.
Please do not submit medical history, insurance identification numbers, payment card details, or other sensitive information through general website forms or ordinary email. Contact our office for instructions on providing information through an appropriate channel.
This website Privacy Policy does not replace our Notice of Privacy Practices, which explains how we may use and disclose protected health information and describes your rights regarding that information.
6. Text Messaging (SMS)
If you provide your mobile phone number and opt in to receive text messages from us (such as appointment reminders, recall notifications, or practice updates), your phone number and opt-in consent will be used solely for practice communications.
We do not sell, rent, or share text messaging opt-in data or phone numbers with third parties or affiliates for marketing purposes.
7. Security and Retention
We use reasonable safeguards appropriate to the information we handle. However, no website, internet transmission, or electronic storage system can be guaranteed completely secure.
We retain information as reasonably necessary for the purposes described in this policy and to meet applicable legal, professional, and recordkeeping obligations. Medical records are subject to separate retention requirements.
8. Your Choices and Requests
You may choose not to provide optional information through the website.
To ask about information you have provided, request a correction, or request deletion where applicable, contact our office. We may need to verify your identity before responding. Some information must be retained to meet legal or professional obligations.
Rights relating to your medical records and protected health information are described in our Notice of Privacy Practices.
9. Children’s Privacy
Our website is intended for general practice information and is not directed to children under age 13.
Parents or guardians should contact our office or use the designated patient systems when providing information for a child’s care. If you believe a child has submitted personal information through the general website without appropriate parental involvement, please contact us.
10. External Links
Our website may link to other websites or services. Those providers have their own privacy practices. Please review their privacy policies before submitting information.
11. Updates to This Policy
We may update this Privacy Policy as our website or practices change. Updates will be posted on this page with a revised “Last Updated” date.
12. Contact Us
For questions about this Privacy Policy or website privacy, please contact:
Wharton Eyecare LLC
315 State Route 15 North
Wharton, NJ 07885
Phone: 973-659-2048